WOW - An Ebay Seller Who Understands Marketing!

SarasotaFrank

as a marketing communications guy, I am amazed as the lax attiutude of ebay sellers in not capitalizing on potential marketing to the universe of customers who buy from them on ebay.

If I buy a collectible coin from a company that sells coins on the internet, there is an outside chance that this is not the last coin I will ever buy. Makes sense, dontchathink?

A week or so ago, I bought a certified walker from a company called North American Certified Trading (nat-coins). Got a good price on the last coin I needed for my Walker short set. I paid right away, and the coin is on it's way.

Today in my email, I got the "North American Certified Trading Weekly Newsletter". It is a nicely done html document, which could probably be modified each week in an hour or so. It also features a link to the companys entire inventory, categorized by denomination.

I have located a coin I am seeking on the list, and may very well buy it from these guys.

How many times have any of us purchased a coin on ebay and then emailed the seller to inquire about other coins - only to never even get the courtesy of a response?

While there are exceptions -- most notably in my experience: Kathy at Carolina Coin and Jon at RCNH (who I met here and who has sold me some great coins) -- most other ebay sellers make a single sale and then run for the hills.

While NATC may have higher grade and more expensive coins than I can afford to buy regularly, this guy will probably make more sales down the road by taking two minutes to add a customer to his email list.

nwcs

As long as the seller doesn't automatically add me to their list and has a strict policy that prevents my email address from being given or sold to others, I think it's not a bad idea.

NBSQLGeek

Yes I have been disappointed in most ebay sellers ( powersellers ). They never continue the sale the entire way. IF I got into the ebay selling I would be doing follow ups and giving bonuses for recurring buyers.

UncleJoe

Isn't that called SPAM?

It's one thing if I e-mail the business first and ask to be placed on their mailing list and quite another of them adding me to their mailing list just because I bought something off of eBay.

Joe.

tjkillian

I received the same email from the same company, although I have not purchased anything from them. Since I like coins, I guess I would be interested in reading the email. However, it is still spam.

Tom

Gilbert

You may come to regret NATC having your email and postal address.

And, it was some time ago, but I got the cold shoulder from this company too, as my follow-up buys weren't any of the more expensive coins; I guess I was a customer NOT worth their time. They did SPAM me though, and I got that eNewsletter too. It does have a somewhat impressive look to it, but, I think I just unsubscribed AGAIN.

DesertLizard

No. American Cert. Trading, are they not also owned or controled by David Hall? Or Bowers? If I remember correctly they are somehow tied to PCGS, B&M, DH Rare Coins, etc. They are skillful at trying to look different but I had been told otherwise.

relayer

Yes, spamming your customers is always a welcome idea