Coin Case Display Strategies for Dummies
Coinosaurus
Posts: 9,645 ✭✭✭✭✭
In another thread it was mentioned that you could impact the sale of a coin depending on where you placed it in the display case.
OK, dealers, time to 'fess up.
Is it true that you put all your high margin material in the middle, with a "buy me now" sign?
OK, dealers, time to 'fess up.
Is it true that you put all your high margin material in the middle, with a "buy me now" sign?
0
Comments
Make sure you have customers with notebooks
spread out all over the display case. That always
seems to work.
~
"America suffers today from too much pluribus and not enough unum.".....Arthur Schlesinger Jr.
<< <i>The best way to drive demand is to put a coin upside down in the back of the case so that it is just barely visible, and then tell anyone who asks about it that it is not for sale. >>
See... this is why I like you guys... always a surefire way to sell a coin (or most everything) is turn it upside down, partially hide it and even better, put a sign on it "Not For Sale".
I have had folks get mad at me for having something in my case that really was not for sale. I have a painted rock in my case (a gift from Ankur)... I get offers on it ALL the time. I also have a "goofball" registry coin from RLD14... 1937 Buff 5c in F15... not for sale but folks want it... if it was mixed in with my inventory it would be ignored but set aside in a display mode and not for sale and suddenly it is desireable... go figure
<< <i>
<< <i>The best way to drive demand is to put a coin upside down in the back of the case so that it is just barely visible, and then tell anyone who asks about it that it is not for sale. >>
See... this is why I like you guys... always a surefire way to sell a coin (or most everything) is turn it upside down, partially hide it and even better, put a sign on it "Not For Sale". >>
Noooo - NEVER put a sign on it that says "Not for Sale". That would suggest you actually thought about it, rather than just accidentally dumped it in the case haphazardly (with just enough the reverse showing so that it can be readily identified by a keen-eyed specialist from 20 paces).
If you want to go this one better, you consign the coin to a guy who has an inventory of low end coins and have him put it in the back of his case, upside down. I guarantee that within 30 minutes people who would never have stopped by this table in the past will be congregating around it, pretending to act disinterested, and chatting amongst themselves in hushed tones.
<< <i>
<< <i>
<< <i>The best way to drive demand is to put a coin upside down in the back of the case so that it is just barely visible, and then tell anyone who asks about it that it is not for sale. >>
See... this is why I like you guys... always a surefire way to sell a coin (or most everything) is turn it upside down, partially hide it and even better, put a sign on it "Not For Sale". >>
Noooo - NEVER put a sign on it that says "Not for Sale". That would suggest you actually thought about it, rather than just accidentally dumped it in the case haphazardly (with just enough the reverse showing so that it can be readily identified by a keen-eyed specialist from 20 paces).
If you want to go this one better, you consign the coin to a guy who has an inventory of low end coins and have him put it in the back of his case, upside down. I guarantee that within 30 minutes people who would never have stopped by this table in the past will be congregating around it, pretending to act disinterested, and chatting amongst themselves in hushed tones. >>
Is this why I have other dealers hand me their coins for sale at times?
In honor of the memory of Cpl. Michael E. Thompson
Worry is the interest you pay on a debt you may not owe.
"Paper money eventually returns to its intrinsic value---zero."----Voltaire
"Everything you say should be true, but not everything true should be said."----Voltaire
<< <i>If you get a bad check from another dealer, be sure to put "BAD" on it with a red magic marker and display it in your case. Guaranteed to draw attention and it's a great conversation piece. >>
Interesting strategy. You could also post such a check from a made-up dealer, rather than a real one, which might be a good strategy if you are in an open-carry state.
<< <i>If you get a bad check from another dealer, be sure to put "BAD" on it with a red magic marker and display it in your case. Guaranteed to draw attention and it's a great conversation piece. >>
I recall reading in this forum that a dealer at a show, who'd previously received a bad check from ANOTHER dealer tried this same approach. If I remember correctly, the miscreant check-writer quickly came to our victim, and bought the check back by paying dealer #1 in cash... if true, I thought that was a pretty slick way of not badmouthing a dealer, yet still getting your point across... AND, got his money to boot!
A Truth That's Told With Bad Intent
Beats All The Lies You Can Invent
<< <i>The best way to drive demand is to put a coin upside down in the back of the case so that it is just barely visible, and then tell anyone who asks about it that it is not for sale. >>
I have seen that work so many times. Unfortunately whenever I ask about that coin it always really is sold!
<< <i>Make sure you have customers with notebooks
spread out all over the display case. That always
seems to work.
~ >>
Best advice here! Don't forget to store you greysheet there as well. And maybe today's newspaper and whatever part of your lunch wasn't appetizing enough to eat.
Too many dealers will overstuff their cases with too many coins and many others do not keep a clean enough display. I've never been a fan of clutter or disorganization.
Authorized dealer for PCGS, PCGS Currency, NGC, NCS, PMG, CAC. Member of the PNG, ANA. Member dealer of CoinPlex and CCE/FACTS as "CH5"
<< <i>If you get a bad check from another dealer, be sure to put "BAD" on it with a red magic marker and display it in your case. Guaranteed to draw attention and it's a great conversation piece. >>
At a major show one dealer did that with a check from a dealer set up directly across from him. The bad check dealer didn't care nor did it hinder his business in any significant way.
Authorized dealer for PCGS, PCGS Currency, NGC, NCS, PMG, CAC. Member of the PNG, ANA. Member dealer of CoinPlex and CCE/FACTS as "CH5"
<< <i>I consider display case displays as a form of marketing and proper marketing can often clinch a deal that is otherwise on the fence. Location in a case and case location at the table are important as are lighting, backround and density (as in does the case accentuate your better coins or does clutter diminish the specialness of your coins?)
Too many dealers will overstuff their cases with too many coins and many others do not keep a clean enough display. I've never been a fan of clutter or disorganization. >>
WTCG, I haven't thought much about case location/orientation at the table. Do you have preferences that you've found to work better in terms of case location?
Kove
<< <i>The best way to drive demand is to put a coin upside down in the back of the case so that it is just barely visible, and then tell anyone who asks about it that it is not for sale. >>
Bingo. Works every time.
Also, I often place my 9-planchet error along with a canceled penny die right in the front of one of my middle cases specifically to attract attention - and this piece is not for sale, and I have a small placard explaining about the error which also states it is not for sale. Even with the sign, people still ask me how much I am asking for it.
The Penny Lady®
<< <i>Also, I often place my 9-planchet error along with a canceled penny die right in the front of one of my middle cases specifically to attract attention - and this piece is not for sale, and I have a small placard explaining about the error which also states it is not for sale. Even with the sign, people still ask me how much I am asking for it. >>
Charmy, I don't recall ever seeing your canceled die....do you have images of it? Also, what's the back story behind your awesome 9-planchet error? I saw it at FUN a couple years ago, it's amazing!! I remember you telling me and Winston something about the mint director having an even bigger one on his desk or something?
-Paul
<< <i>
<< <i>Also, I often place my 9-planchet error along with a canceled penny die right in the front of one of my middle cases specifically to attract attention - and this piece is not for sale, and I have a small placard explaining about the error which also states it is not for sale. Even with the sign, people still ask me how much I am asking for it. >>
Charmy, I don't recall ever seeing your canceled die....do you have images of it? Also, what's the back story behind your awesome 9-planchet error? I saw it at FUN a couple years ago, it's amazing!! I remember you telling me and Winston something about the mint director having an even bigger one on his desk or something?
-Paul >>
I'm apologize for getting off topic for a sec. Paul, Here are photos of the die and the 9-planchet error. I don't know anything about the mint director having a larger multiple planchet planchet, but I did hear about a 17-planchet error that went up for auction several years ago.
The Penny Lady®