Do dealers have an "A List" client email distribution list, and a "B List" clien

Longacre

I like to get email distributions from dealers showing their "newps" from shows. Usually, I can't afford most of what is on the list, but seeing the list gives me an idea of what coins were available at the show, and, if dealing with a specialist, which coins within certain categories tend to show up regularly.

That got me thinking. I think it would make sense from a marketing perspective for the dealer to develop two different (or maybe three or more different) email distribution lists to clients. The first distribution list should be to the "A List" clients who usually spend $X per coin with the dealer. The second distribution list should be to the "B List" clients who ususally spend $X-Y per coin. That way, the lists are more targeted, and might give an incentive for the B List client to pay up and eventually become worthy to be put on the A List with the big boys. Doing two lists will create an aura around the A List and will make the B List clients beg, steal, and borrow to have access to the A List newps. Does anyone know if dealers use two (or more) distribution lists with clients for newps, and if so, is it a good idea?

michael

in general and there are exceptions to the rules but in general 99%of the time



oh yes

yes yes yes yes yes yes yes

kranky

I would think it would be better from the dealer's perspective to have one list. Why limit the number of people who see your entire inventory? The A-list clients probably already got phone calls about newps they might be interested in before the email went out. If so, that would be the equivalent of two lists anyway, I suppose. And I don't imagine a B-list client would buy more just to see a list of more expensive coins next time.

And the only way there would be an incentive to get on the A-list would be for dealers to make sure the B-list people know there IS an A-list! For many people, I think that would be a turn-off.

Bear

Smoe of us are on the "D LIST".

mirabela

I keep getting sent lists that advertise coin after coin with price tags far beyond my entire annual coin budget. Does that tell you anything?

mgoodm3

If you don't know already, you're not on the A-List.

ColonialCoinUnion

I'm a big believe in the tailored list so that you send people that which is likely to be of interest to them.

I'm a colonial guy, and I really don't want to recieve info about MS63 Morgan Dollars.

weresteve

<< <i>Smoe of us are on the "D LIST". >>



Smoe of us aren't even on the radar ...

RYK

Somehow, I got taken off the list entirely.

Michigan

All of the big dealers have their favored clients who are serious buyers and will spend big money with them.
They are the ones that would get a personal phone call from the dealer to discuss certain coins the dealer
thinks they might be interested in. If no sale then others would get a crack at the coins.

Bochiman

Don't know about that as someone may want to "stretch" or someone may want something cheaper...why impact potential sales?

However, I first read your question of "A" and "B" lists to potentially mean those with "first choice". I do think dealers do that......they have preferred clientele that gets first crack a day or two before others. Then, the list gets sent out broadly.

That's why you can see a new list but it already has "sold" on it.

AgMe

<< <i>Somehow, I got taken off the list entirely. >>

eyoung429

I didn't make the list nor the circle.....

stman

Personally I worship the dealers and any list that I make (whether good or bad) I'm grateful. I say this because after they have had first "crack"
or it's been sold from dealer to dealer playing hot potato with all around the shows, and has been cracked and maxed......

I know they are doing me a favor by offering me all this "stuff" and looking out for my best interest. And of course they like us to appreciate these "shots." LMAO, More dealers and shots for me!!!

Conder101

When dealers sent out all of their list by snail mail having A and B lists made sense. Why waste postage sending high priced A list material to lower budget collectors who have little or no likelyhood of being able to order from the list. They could do better creating two lists and targeting the proper customers.

But now with e-mail lists it doesn't cost the dealer anymore to send out 1000 copies of the list than it does to send 10. But if the material is properly inventoried, with the computer makes it possible to really custom tailor the e-mail lists to your clients interests making A,B,C,D,E, and F lists practical. Not based on income but on collecting interests. Have email lists divided by interest, sort the inventory list by a collecting specialty, copy and paste a section into an email and bang send it to that list. Copy another, paste into another e-mail, BANG off to that list etc. Each person get a list specific to their interest. Sure you can do the same thing snail mail but it's sure faster and cheaper by e-mail.

VTCoins

I do contact some of my better customers when I get something REALLY good in.

I also have one customer who always has tons of material on layaway, and I have to intentionally not let him know about new coins. If I don't do that, he'll find something else he wants and want to take the coins he has had on layaway for four months off layaway and apply his balance to the new coins.