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Full Page Ad in the Numismatic News for Hearing Aids

CoinosaurusCoinosaurus Posts: 9,614 ✭✭✭✭✭

There is a full-page ad in the Num News this week for hearing aids.

This speaks volumes about the graying of the hobby. I can't recall ever seeing anything like this, though I've heard suggestions for the reverse (putting numismatic ads in the AARP Bulletin, etc.).

Comments

  • cmerlo1cmerlo1 Posts: 7,891 ✭✭✭✭✭

    Someone's been researching demographics.

    You Suck! Awarded 6/2008- 1901-O Micro O Morgan, 8/2008- 1878 VAM-123 Morgan, 9/2022 1888-O VAM-1B3 H8 Morgan | Senior Regional Representative- ANACS Coin Grading. Posted opinions on coins are my own, and are not an official ANACS opinion.
  • giorgio11giorgio11 Posts: 3,819 ✭✭✭✭✭

    WHAT??? WH-A-A-A-AT?

    VDBCoins.com Our Registry Sets Many successful BSTs; pls ask.
  • ColonelJessupColonelJessup Posts: 6,442 ✭✭✭✭✭
    edited September 18, 2017 9:47AM

    @FredWeinberg said:
    Eh?

    I am picturing a bearded man with an eye-patch. a wooden-leg, a parrot on his shoulder and, now, the newest PNG-approved prosthetic, an ear trumpet. :s

    It might just be the reflection from my monitor :'(

    "People sleep peaceably in their beds at night only because rough men stand ready to do violence on their behalf." - Geo. Orwell
  • ms70ms70 Posts: 13,946 ✭✭✭✭✭

    @ColonelJessup said:

    @FredWeinberg said:
    Eh?


    I am picturing a bearded man with an eye-patch. a wooden-leg, a parrot on his shoulder and, now, the newest PNG-approved prosthetic, an ear trumpet. :s

    It may just be the reflection from my monitor :'(

    You forgot the over-flowing treasure chest.

    Great transactions with oih82w8, JasonGaming, Moose1913.

  • BillDugan1959BillDugan1959 Posts: 3,821 ✭✭✭✭✭
    edited September 18, 2017 9:52AM

    @Coinosaurus said:
    There is a full-page ad in the Num News this week for hearing aids.

    This speaks volumes about the graying of the hobby. I can't recall ever seeing anything like this, though I've heard suggestions for the reverse (putting numismatic ads in the AARP Bulletin, etc.).

    This has already been discussed at length over at the World Forum.

    You're reading way too much into this. Seeking this kind of business probably reflects more upon the Financial condition of the publisher, F&W, rather than upon the coin hobby or its participants.

  • Insider2Insider2 Posts: 14,452 ✭✭✭✭✭
    edited September 18, 2017 10:00AM

    I have heard Randy Campbell suggest that we all have our eyes checked on a yearly basis!

  • RogerBRogerB Posts: 8,852 ✭✭✭✭✭

    Almost all advertising is purchased based on the publication's reader demographics. The hearing aid ad probably fits the readership profile reported by NN. Next come knee braces, scooters, death insurance, incontinence supplies, miracle virility restorer, and similar ephemera.

  • RogerBRogerB Posts: 8,852 ✭✭✭✭✭

    Forgot ambulance chasers --- "Did you suffer, pain, amputation or death from taking the anti-fart medicine "airwik?" You may be entitled to substantial compensation."

  • MrEurekaMrEureka Posts: 23,936 ✭✭✭✭✭

    The ads in World Coin News offered more upside, so to speak.

    Andy Lustig

    Doggedly collecting coins of the Central American Republic.

    Visit the Society of US Pattern Collectors at USPatterns.com.
  • CoinosaurusCoinosaurus Posts: 9,614 ✭✭✭✭✭

    @MrEureka said:
    The ads in World Coin News offered more upside, so to speak.

    Not. Going. There.

  • morgandollar1878morgandollar1878 Posts: 4,006 ✭✭✭✭✭
    edited September 18, 2017 12:39PM

    @BillDugan1959 Marketing reach is usually done before placing an advertisement, so it really has nothing to do with the financial wellness of the magazine company in this case being the NN. They are the ones getting the money for taking the advertisement. In this case the hearing aid company did some research and figured out that many readers of this subscription are demographically older and it would be a good place for their advertisement.

    Instagram: nomad_numismatics
  • cameonut2011cameonut2011 Posts: 10,061 ✭✭✭✭✭

    Was it as corny as the Verizon "Can you hear me now?" ads?

  • BillDugan1959BillDugan1959 Posts: 3,821 ✭✭✭✭✭
    edited September 18, 2017 3:26PM

    @morgandollar1878 said:
    @BillDugan1959 Marketing reach is usually done before placing an advertisement, so it really has nothing to do with the financial wellness of the magazine company in this case being the NN. They are the ones getting the money for taking the advertisement. In this case the hearing aid company did some research and figured out that many readers of this subscription are demographically older and it would be a good place for their advertisement.

    There seem to be study after study that shows that most advertising dollars are simply thrown away. Corporate people at F&W sought out the business, and the remaining folks in Iola have nothing to do with making the sale of that non-numismatic ad space. Many media conglomerates which have been hobbled together in the last twenty years or so are notable for being desperate for revenues.

    "Marketing" is one of the stupidest things that has ever been put forth as a "science".

  • morgandollar1878morgandollar1878 Posts: 4,006 ✭✭✭✭✭

    @BillDugan1959 said:

    @morgandollar1878 said:
    @BillDugan1959 Marketing reach is usually done before placing an advertisement, so it really has nothing to do with the financial wellness of the magazine company in this case being the NN. They are the ones getting the money for taking the advertisement. In this case the hearing aid company did some research and figured out that many readers of this subscription are demographically older and it would be a good place for their advertisement.

    There seem to be study after study that shows that most advertising dollars are simply thrown away. Corporate people at F&W sought out the business, and the remaining folks in Iola have nothing to do with making the sale of that non-numismatic ad space. Many media conglomerates which have been hobbled together in the last twenty years or so are notable for being desperate for revenues.

    "Marketing" is one of the stupidest things that has ever been put forth as a "science".

    Marketing may be a stupid science to you, but there is a point behind it. The firm selling the hearing aids that had the ad placed did so because they did the proper research for ad placement. With paper media dragging behind this could be a problem, sure I understand that. The older crowd though is still more likely to not have cell phones or a computer, I know several. Sure there may be studies out there showing that advertising dollars are thrown away, I can believe it for sure. This usually happens when improper research is done for product placement and the like. The financial wellness of the media firm has nothing to do with the ad other than approving it for the media that it was placed in and taking the payment from the firm selling the product. If the firm selling the product did no think that they would benefit from the ad, they would not have placed it.

    Instagram: nomad_numismatics
  • BillDugan1959BillDugan1959 Posts: 3,821 ✭✭✭✭✭
    edited September 18, 2017 4:06PM

    No, somebody in sales at the F&W corporate level approached the manufacturer/ seller of hearing aids and gave a big spiel or offered a really low ad price that could not be turned down. F&W has a raft of hobby publications and probably every single one of their rags will have this advertisement this month. Advertising gets sold; the people who have dollars to buy ads sit in their offices and wait for the salesmen to beg an appointment.

    This kind of stuff really pays surprisingly little attention to the demographics of the readers of a magazine. Ad buyers and ad sellers have to go through the motions or they will die.

  • morgandollar1878morgandollar1878 Posts: 4,006 ✭✭✭✭✭

    If the firm selling the product did not think that it would benefit them then they would not have had the ad placed, good deal or not.

    Instagram: nomad_numismatics
  • amwldcoinamwldcoin Posts: 11,269 ✭✭✭✭✭
    edited September 18, 2017 4:54PM

    The discussion in the World Coin forum was regarding an ad for alternatives for the Little Blue Pill! :o
    https://forums.collectors.com/discussion/comment/11784654#Comment_11784654

  • cameonut2011cameonut2011 Posts: 10,061 ✭✭✭✭✭

    @RogerB said:
    Almost all advertising is purchased based on the publication's reader demographics. The hearing aid ad probably fits the readership profile reported by NN. Next come knee braces, scooters, death insurance, incontinence supplies, miracle virility restorer, and similar ephemera.

    And Viagra and Cialis... :'(

  • BuffaloIronTailBuffaloIronTail Posts: 7,408 ✭✭✭✭✭

    I just keep thinking about how the Stamp Collecting hobby degraded over the years...............

    Pete

    "I tell them there's no problems.....only solutions" - John Lennon
  • mannie graymannie gray Posts: 7,259 ✭✭✭✭✭
    edited September 19, 2017 12:14AM

    @RogerB said:
    Forgot ambulance chasers --- "Did you suffer, pain, amputation or death from taking the anti-fart medicine "airwik?" You may be entitled to substantial compensation."

    Now, they want to take away my farting?
    :/

  • air4mdcair4mdc Posts: 797 ✭✭✭✭

    Geritol add next? Anyone remember that one? I'm only going to say I remember being a little boy watching the commercials on TV

  • lordmarcovanlordmarcovan Posts: 43,198 ✭✭✭✭✭

    @FredWeinberg said:
    Eh?

    Beat me to it. Whippersnapper!


    Explore collections of lordmarcovan on CollecOnline, management, safe-keeping, sharing and valuation solution for art piece and collectibles.
  • giorgio11giorgio11 Posts: 3,819 ✭✭✭✭✭
    edited September 19, 2017 5:03AM

    In my younger life, I was a professional opera singer for quite some time, and like any good, self-respecting baritone, I sang a lot of Verdi and Puccini and Rossini duets with some, ahem, rather zaftig sopranos (and to be fair, a couple who were so beautifully shaped that they broke your heart [one did; long time ago]). Anyway, I have mid-range to high-end hearing loss as well; some from those wonderful singers, no doubt, and some from just singing with loud orchestras.

    I retired from trying to make it at age 35 (also a long time ago) but still sing as a talented "amateur" in several groups and my church choir. Well, being a rather tall fellow, I am consigned to the back row in our stair-stepped church choir at back of the church, where the trumpet en chamade _stop is just above my head. The trumpet _en chamade is a trumpet-shaped metal tube that projects our horizontally into the church and produces a powerful, commanding trumpet-like tone, best used sparingly for emphasis, usually on a fanfare or the last verse/few measures of some longer piece.

    I have instructed our talented organist to let me know in advance when he is going to use that organ stop, as I vacate the immediate area to preserve what hearing I have left.

    Nothing worse than a deaf singer.

    Kind regards,

    George

    VDBCoins.com Our Registry Sets Many successful BSTs; pls ask.
  • rickoricko Posts: 98,724 ✭✭✭✭✭

    Ads such as these are in most trade/hobby magazines.... I even see them in gun magazines....and junk mail is loaded with them.... most addressed to 'Resident'....Cheers, RickO

  • BillDugan1959BillDugan1959 Posts: 3,821 ✭✭✭✭✭

    @air4mdc said:
    Geritol add next? Anyone remember that one? I'm only going to say I remember being a little boy watching the commercials on TV

    Geritol was a primary sponsor of "Ted Mack's Original Amateur Hour" which I remember very well. We only had two television channels!

    Two of my grandpa's sisters cursed and cursed at their husbands for taking even the slightest nip of liquor. Both of those women sucked down bottles of Geritol (at least 12% ABV).

  • LakesammmanLakesammman Posts: 17,290 ✭✭✭✭✭

    AirPods might be the future - a fraction of the cost of hearing aids.

    "My friends who see my collection sometimes ask what something costs. I tell them and they are in awe at my stupidity." (Baccaruda, 12/03).I find it hard to believe that he (Trump) rushed to some hotel to meet girls of loose morals, although ours are undoubtedly the best in the world. (Putin 1/17) Gone but not forgotten. IGWT, Speedy, Bear, BigE, HokieFore, John Burns, Russ, TahoeDale, Dahlonega, Astrorat, Stewart Blay, Oldhoopster, Broadstruck, Ricko.

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