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The All New Heritage "Purple LAbel"....I'm guessing Ralph Lauren? Interesting tactic on Ebay....

Here's a 2017 Heritage Aaron Judge RC with the famous "purple label": never a dull moment. Evidently the purple label is worth 3 to 4 times a regular PSA 10.

https://www.ebay.com/itm/2017-Topps-Heritage-Aaron-Judge-214-Rookie-Card-PSA-10-GEM-MINT-PURPLE-LABEL/312011026188?hash=item48a54e6f0c:g:IswAAOSwKwpa7

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